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The basis for ecoClean™ cleaning chemistries are colloidal solutions comprised of plant-based non-ionic surfactants that create unique hydrocarbon release agents that can tolerate tremendous soil loads. ... About Surfactants

Our formula’s surfactants consist of long-chain molecules. One end likes water, and is called hydrophilic, the other end likes oil and dislikes water, and is called hydrophobic. When these surfactants are placed in water, the hydrophobic ends attract each other, and repel water, and arrange themselves into a spherical structure with the hydrophobic ends inside the sphere at its nucleus, and the hydrophilic ends on the outer surface of the sphere. This sphere is called a micelle.

The hydrophobic ends begin to orient themselves on the surface of the soil lifting it from the cleaning surface to become part of a micelle, thus cleaning the surface. When combined with water, micelles break water's surface tension resulting in super wet water. That same action allows the micelles to penetrate organic soils and to hold them in liquid suspension. In effect, the micelle cleaning action is unique and can only be related to the effect of an atomic explosion where random interaction of the particles loosens the soil. Micelles enable us to clean soils without damaging the cleaning surface.



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What is a Colloid?
A colloid, or colloidal dispersion, is a form of matter intermediate between a true solution (like salt dissolved in water) and a mixture or suspension. Further research revealed that colloids have minute particles called micelles. When combined with water, micelles break water's surface tension (the property that keeps water droplets round), resulting in super wet water.

That same action allows the micelles to penetrate grease, oil and related organic soils and to hold them in liquid suspension. In effect, the micelle cleaning action is unique and can only be related to the effect of an atomic explosion where random interaction of the particles loosens the soil.

What is a Micelle? A Micelle in Action
The surfactants consist of long molecules with two very different types of ends. One end likes water, and is called hydrophilic, the other end likes oil and dislikes water, and is called hydrophobic. When these surfactants are placed in water, the hydrophobic ends attract each other and repel water. They arrange themselves into a spherical structure with the hydrophobic ends inside the sphere with the hydrophilic ends on the outer surface of the sphere, which is called a micelle.

Each micelle is about one ten-millionth of a centimeter (0.000,000,01 cm) in size. Although the physical action is electrical in nature, it is perhaps more readily visualized with the rounded ends as hydrophilic or having an affinity to water. The rectangular ends may be regarded as hydrophobic or being antagonistic to water.

Colloidal micelles are so small that they can only be seen through a powerful electron microscope. Billions could be placed on the point of a needle.
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